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New look Salama Studs coming
KNOWN for its innovation and creativity among social marketing organizations, PSI/Tanzania will in the next few weeks re-launch its Salama Stud condom brand in a new-look.
The launch event is expected to take place in Dar es Salaam in mid September.
Speaking to PSI/Tanzania staff who recently attended a by-annual treat preview in Dar es Salaam, the HIV/AIDS Program Director John Wanyancha said significant improvements have been made on the new packaging materials of Salama studs including a change from pillar to square shaped packs.
He said the re-launch of the brand will go hand in hand with the roll out of refreshed communication materials including ABS boards, wheelcovers, mugs,pens, coaters, t-shirts, among others promoting the newlook product.
“The changes on the newlook packaging reflect a deliberate attempt by PSI/Tanzania to emphasize quality, protection and pleasure which are the key benefits that users go for in buying a condom,” Wanyancha said.
Another added value in Salama studs embodied by the new packaging is the orange scent that did not feature in current packaging. The orange scented Salama studs was introduced by PSI/Tanzania last year.
Thus, the new-look studs will be available at a retail price of Tsh 400/, up from the previous price of Tsh. 200/ per pack of three.
The new-look studs will initially be available in the Dar es Salaam market and later distributed to other parts of the country subject to the drying up of the current stocks.