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New members join Familia social franchise family

Dar es Salaam September 2013 … Over 40 new health facilities have been recruited into the Familia Social Franchise Network and will in the next coming months start offering quality, standardized health services.

The newly recruited facilities are from Iringa (14), Tanga (9), Morogoro (6), Dodoma and Singida (12). They will join the other 15 members from Dar es Salaam that started the operations under the Franchise in April this year

The recruitment process for the aforementioned regions continues, as the target is to get at least 15 facilities per region.

Familia Social Franchise Business Manager, Edwin Mtei said the project aims at equipping its members in offering high quality health services in three main health areas of family planning, integrated management of childhood illness and cervical cancer screening and treatment.

“Our member facilities under Familia Social Franchise umbrella will ensure that leading causes of death among children in the country are correctly diagnosed and treated; family planning services are offered at required standards and women get cervical cancer screening and treatment services at the nearest facilities ” he said.

He added that with a token annual fee and other contributions, members will benefit from receiving essential equipment including resuscitation kits for children, equipment for the provision of family planning services and cryotherapy units for cervical cancer treatment.

“Besides those benefits, we will also, in conjunction with other stakeholders including Ministry of Health and Social Welfare, offer supportive supervision, business management skills training to facility owners, Quality Assurance and branding of the facilities.”

The Familia Social Franchise whose main aim is to reduce the burden in public health facilities intends to recruit about 270 health facilities by 2014.

What is “Social Franchising”?
Social franchising applies commercial franchising strategies to the non-profit health sector to efficiently expand access to higher quality health care that is affordable to underserved communities. Social franchising works by creating a network of health care providers that are contractually obligated to deliver specified services in accordance with franchise standards under a common brand. Social franchising improves access, quality, equity and cost-effectiveness of health service delivery via the private sector.

Many groups benefit from social franchising. Low-income communities have greater access to high-quality services at affordable prices. Private providers benefit from increased clinic revenues that are generated through an expanding clientele (i.e. increased number of clients and increased number of services being delivered per client over her/his lifetime). Governments have improved national health indicators and an enhanced stronger, better regulated private health sector